There are few copywriting secrets left to master in content marketing these days. But, you must learn how to use Bucket Brigades to decrease bounce rate and increase time on page.
GREASE-SLIDE COPY: Using Bucket Brigade phrases is not difficult. Yet, it is one of the easiest ways to transform a 'dull' web page into something quite 'magical'.
So, here's the magic:
That last '4 word phrase' is a perfect example of how to use Bucket Brigade copywriting tactics. It is a grease-slide snippet that helped the reader [you] glide through the content.
But, let's start off by explaining the origin of the Bucket Brigade meaning. In essence, it is a human chain - or a sequence of events.
The exact definition of a Bucket Brigade is a line of people who pass items along a line to one another. In olden days, firefighters passed buckets of water along the line to put out a fire.
In a similar way, Bucket Brigade copywriting techniques pass readers forward. Hence, the action of 'keep it going' becomes unstoppable.
These engaging tactics transition the reader. It guides them from the top, sliding along and through the lines, all the way down to the footer of the page.
In writing, Bucket Brigades are synonymous with grease slide copy. Many bloggers refer to the SEO strategies as a magnetic writing technique. In simple terms, it turns page skimmers into readers by keeping them glued to the content of the article.
Let's take a closer look:
The 'keep reading' words do not function in the exact same way that transition words do. That said, using Bucket Brigade SEO and phrases does help to create a smooth transition. The bridge greases or lubricates the movement between paragraphs and sentences.
All good copywriters will curtail friction in their copy. They will stitch together phrases, sentences, and paragraphs as one seamless performance.
What's the bottom line?
You want to grab your readers right at the top of the page with an amazing introduction. Having hooked them in, you want them to feel that they cannot stop reading. The tricky part is holding their concentration until they reach the end of the article.
Note: Copywriters always use grease-slide copy in their sales letters. The best bloggers would never dream of writing a post without them. Now, you can start to use the Bucket Brigade technique and join in on the fun.
Here are a few generalised Bucket Brigade examples:
The use of Bucket Brigades as a copywriting powerhouse can fulfill several purposes. The additional 'time on site' spent by readers should help you earn more money from an online business.
How does that work exactly? Well, for starters, you should convert more sales the longer you keep people on your website.
As a budding copywriter, you will want to garner as much information as you can. You should be absorbing all the SEO copywriting tips you can find.
Make use of the handy list of grease-slide phrases below or go ahead and make your own. Either way, writing with Bucket Brigades helps to engage readers. It can transform a mundane message into a debonair delivery.
Want to know the best part?
The Bucket Brigade copywriting technique is a great tool for Search Engine Optimisation. Here are some ways it helps to drive traffic:
As a rule of thumb, readers spend more time reading web content with value. Many SEO experts also believe that 'time on site' is a reliable indicator of a quality website.
There is no obvious reason to disbelieve that search engines think any different. So, it is important to understand that 'average session duration' may well be a ranking signal.
There are many untold or hidden secrets in content marketing. But, the fact that readers get distracted while they read (often bored) is no enigma.
Try reading through your own content. Can you identify areas where you get sidetracked? If not, using web tools like 'heat maps' can help you find the weak areas (hot and cold).
These 'cool' or uninteresting sections make ideal spots to grease the slide. This is where you can use one of the Bucket Brigade phrases to re-energize readers. Common places to use these nifty copywriting strategies include areas where:
Insert 'grease slide phrases' by themselves. Make sure the slippery snippet is on its own line when using Bucket Brigades. But, a word of caution for novice writers:
Note: Place a limit on the number of Bucket Brigades used in small blog articles (1 per 300 words at the most). The use of headings, subheadings, and images also help to keep the reader sliding along.
Here is are some tips if you are not sure where to start adding the fragments to existing pages. You should have a Google Analytics account (if not, why not... it's free to use).
Spend a few moments searching through your GA account to find the landing pages. It will show the bounce rate of each post along with the lowest time spent on each page.
Prepare yourself for a shock!
It may be a nasty surprise if this will be the first time you see the results of your Google Analytics account. If not already set by default, use the previous 30 day setting as a time frame.
Start off by looking at the top ten landing pages driven by traffic. Go ahead and inspect the page with the lowest time on page and the highest bounce rate. This is the ideal place to put Bucket Brigade copywriting techniques to good use.
Another word of advice. Some articles, like craft or recipe blogs, have a high bounce percentage and low time on site. This is due, in part, because the web visitors will be checking on food ingredients or materials.
These web pages may not be ideal for grease-slide strategies. But, it would have highlighted the need to address some other SEO issues.
Note: Are you ready to start writing content for websites and use these new copywriting tips. Here is a long list of Bucket Brigade phrases to access and use at strategic intersections.
This first section contains example phrases that act as general Bucket Brigades. As a rule, it would be appropriate to use them anywhere within the content:
Bucket Brigade Copywriting Technique Examples and Tips