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Rules Extinguish E-cigarette Advertising

Electronic cigarette makers seem to support most of the Committee for Advertising Practice proposals. Twelve new rulings intend to govern e-cigarette product advertising.

UK CAP PROPOSALS: Even so, they expressed rebellious concern on other proposals.

They oppose the banning of adverts linking electronic cigarettes to alcoholic products. Those new regulations are due to come into force in 2016.

Vype E-cigarettes

Recent e-cigarette restrictions got imposed by the Advertising Standards Authority.

But, they failed to stop the British American Tobacco-owned Vype e-cig fresh TV airing. It concerned the Electronic Cigarette Industry Trade Association (ECITA). It appears they backed calls for ‘socially’ responsible tobacco marketing.

There was another common-sense rational approach. It went further by stating these products are not suitable for under-18s.

Nonetheless, the proposed ban on ads which link e-cigs and alcohol is vehemently opposed by some. None more prominent that the president international at Victory Electronic Cigarettes Corporation.

He quoted:”Many smokers enjoy a cigarette at their local pub, bar, or club. We hope that we can achieve a higher degree of flexibility on this.”

Updated: April 2017

New Tobacco and Related Products Regulations take effect from May 20th 2017. The law changes include:

  • Candy Flavoured E-Cigarettes Hook Kids into VapingAll e-cigarettes and e-liquids must get registered with the Medicines and Healthcare products Regulatory Agency before they can get sold.
  • Refillable tanks for e-cigarettes must be no larger than 2 millilitres in capacity.
  • E-liquids cannot get sold in quantities which are greater than 10 millilitres.
  • An E-liquid must not exceed 20 mg/ml (unless registered as a medicine the strength of nicotine).
  • E-liquid packaging must be child-resistant and tamper evident.
  • Certain additives got banned (e.g. the stimulants caffeine and taurine or colourings).
  • There are also new labelling requirements.

Failing to comply could result in imprisonment of up to two years and an unlimited fine. These law changes apply to anyone who makes or sells e-cigarettes and e-liquids. That also includes those who sell online from their own website, via social media, or on auction sites.


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New Rules to Extinguish E-cigarette Advertising in the United Kingdom