Stronger Customer Interaction Guidance
By 31 October 2025, all remote gambling licensees must have fully embedded the revised Customer Interaction Guidance. This is not a one-off compliance task but an ongoing duty. Operators will be required to monitor play for signs of harm, take timely action when risks are identified, and then evaluate the outcome of each step they take.
This three-step approach, identify, act, review, will become the baseline for how operators manage customer interactions going into 2026. It signals the Commission’s intent to keep raising expectations on how companies protect their users.
Game Design Consultations Continue
The UKGC is not only focusing on customer interaction and promotions. It is also looking closely at the design of online gambling products, particularly slots. Issues under review include the speed of play, autoplay settings, and “player control illusions” where features give the sense of control without actually affecting outcomes.
International gambling platforms show why this matters. Many non gamstop casinos are licensed and regulated outside of the UK, and are not a part of the self-exclusion program. These online casinos already provide their slot details clearly and openly. Players often see upfront information about return-to-player rates, and they explain the basic rules, paytables, and licensing details. Many even explain how their Random Number Generator works. This level of transparency helps users make informed choices.
The UKGC’s ongoing consultations aim to bring the same clarity to all UK-licensed platforms. By ensuring key information is easy to find and consistent across sites, the regulator hopes to improve trust and remove uncertainty in the market.
Bonus and Reward Rules Changing in 2026
Another major update arrives on 19 January 2026, when new rules under Social Responsibility Code 5.1.1 come into effect. These changes directly affect how operators structure promotions, rewards, and bonuses.
The aim is to ensure that all incentives align with fair play principles. That means removing conditions that confuse players, capping excessive wagering requirements, and stopping promotions that combine products in ways that obscure risks. The result will be offers that are easier to understand and more transparent in what they deliver.
The 2025–2026 Business Plan
Alongside these specific rules, the Gambling Commission’s business plan for 2025–2026 sets the tone for the next year. Priorities include:
- Strengthening consumer protections in the digital market.
- Ensuring compliance systems keep pace with new technology.
- Continuing to close evidence gaps and gather better data on how gambling products affect players.
The Commission has made it clear that regulation is not fixed. As online gambling grows and new formats emerge, rules will be reviewed and updated to keep the market fair, safe, and competitive.
What It Means for Operators and Players
For operators, 2026 will be a year of adjustment. Customer monitoring systems must be tested and effective, promotional offers will need rewrites, and slot products may face redesigns as consultation outcomes are applied. Those who fail to adapt could face penalties or licence issues.
For players, the practical effect will be a clearer, safer experience. Bonus terms should be simpler to follow, customer support should be more proactive, and slot games should be more transparent. Seeing return-to-player figures and clear rules displayed openly is part of this shift.
Conclusion
The UKGC’s planned changes for 2026 confirm a trend that has been building for years: regulation is tightening to ensure fairness and accountability. From new bonus rules to stronger monitoring of customer interactions and ongoing reviews of game design, the focus is squarely on consumer protection.
As 2026 approaches, operators will need to align their practices, and players can expect a more transparent regulated environment.