WEBSITE CONTENT WRITING: The experts say content writing is all about provision and presentation.
But why is quality content writing so important for a website and how does good website content get written?
The word 'content' has many meanings. This guide on writing good quality website material or substance will focus on one meaning.
That is 'the provision of information that is either of use or otherwise satisfies the end user'. The quote originates from a well-respected web site copy writer and webmaster.
To prove a point we could sum up the results of good and bad content in a few sentences. If you are not content with our content, what would you do?
This information aims to provide the reader with a message of provision and presentation. But, all readers can soon click off or hit a link that whisks them away to some place other than this web page.
If that happens we are powerless! The content we painstakingly wrote was ineffective and there was nothing we could do about it.
The intention is to produce something that grabs your attention. In some cases, it may not be what you thought you were searching for in the first place. But, nonetheless, we held your gaze for some brief effective moments in cyber space.
Website copy is core text. You can think of web copy as being the skeleton bones of your website. It guides readers through your website and informs them what you want them to know.
Effective website copy will dominate your home page and all other important pages. You will want it on your 'about us' page as well as your products and services pages. It is the website content writing used to sell on eCommerce websites.
The definition of website content is simple. It can be anything that is within the pages. It provides information in written words or by the skilled use of sound and visuals. Website content can be advertisements, diagrams, images, or videos. They all combine to create parts of the total contents within. It is this combination that either makes for a good or bad end user experience (UX).
Even so, good quality website content is not only confined to websites. It forms the contents inside books and magazines. You cannot make an effective CV or advertisement without it. Essentially, top content writing provides a hint that there is even more information within.
Readers are often fickle and fussy. What happens if they do not like your writing style or your subject matter? You lose website engagement and your article or blog item has failed. They might turn to another page to find better information. Ideally they will stay 'physically engaged' with the container of website design and contents.
User experience with website content is unique in many ways. Engagement involves skimming, searching, flicking through, clicking back, and eventually clicking off.
Thus, the contents of this website content should have explained the importance of website content!
Website Content Writing; UK Rules Updated 2017