Home › A to Z Rules › Employment Law › Working › Find a Job › Social Media Writing
The Guide To Effective Social Media Writing

Business marketing has evolved over the years from print marketing on flyers and advancing to digital communications on social media. Whether you’re a self-taught social media influencer or a social media writer for a company, we have a guide to help you enhance your skills.

You can place a wager on NetBet as a nice break in between planning your social media writing. Whether you are doing social media writing for your job, your small business, or your personal up-and-coming famous social media page, it can be difficult to get the formula down when you are trying to boost engagement metrics. Don’t be afraid to take a break with a fun activity to come back fresh and ready to reassess your marketing angle. 

Know Your Audience

First, consider the niche your social media posts will be dedicated to. What are their demographics? Note age, gender, location, interests, and even financial standing, if applicable. Evaluate the tone of delivery for each post. Should it be formal for a more professional audience or casual and humorous for an informal audience? 

Knowing your audience is important for crafting a message that will resonate with them accordingly. Discover which pain points within your social media page’s niche that you can solve for your audience. The more problems you solve for them, the more trust you will build as your audience expands. 

Start With A Hook

Make the first few words of your social media post impactful with a message that hooks the reader. Try a rhetorical question or a phrase that is attention-grabbing for the reader. 

For example, a rhetorical question can start as, “Did you know that…”. Readers will at least stop to scan that first sentence to see if they know what you are talking about or not. If you teach your audience something new with every social media post, that might be one reason they keep coming back for more. 

An attention-grabbing phrase is another way to stop the reader from engaging with the post. Something like “You won’t believe what happened when I tried this new hiking route!” 

Short and Sweet

Written posts should be concise for readers to scan and intake information quickly. No one is going to want to read large chunks of text as they are quickly scrolling their social media feeds. Deliver your message in bite-sized chunks for the best results with engagement. 

Twitter (X) has a 280-character limit. Emojis count as two characters each and links count towards 23 characters no matter its original length. This social media platform’s posts should start with a hook, a brief message, and a call to action. If you want followers to read more about the subject, link to a blog post to provide more information. 

For Instagram, it’s best to break up content with emojis or line breaks so it’s scannable. A few lines max per paragraph can enhance readability. 

Use a Consistent Brand Voice

Consistency is key when running a social media page. Hence, the brand voice should be the same from post to post. If you have multiple social media platforms, ensure the brand voice is the same across them all.

A professional voice is best for B2B brands while lifestyle brands can adopt a more friendly and approachable voice. If you have a younger audience, a more quirky and humorous tone can keep them engaged 

Utilize Visuals To Enhance Your Message

Images and videos keep people the most engaged when posting on social media. Carousels work best on Instagram while GIFs or images work better for Twitter posts. If you are posting on LinkedIn, professional images or infographics will provide the best engagement results.

The Guide To Effective Social Media Writing