Highways England issued safety advice for motorists about being 'deer aware' and how ruminants pose a risk to road users.
They are advising drivers to watch out for deers roaming on to country roads as the animals will be more active during the rutting season.
In fact, you can find deer roaming about at any time of the year in Britain. But, they tend to be most active in the Spring and during the Autumn months.
As a result, the risk for motorists being involved in a deer collision increases and peaks at certain times of the year.
Drivers will most likely see deer leaping out of hedges for a few hours before and after sunrise and then again from dusk to midnight.
This is when hoofed ruminants (e.g. fallow deer, red deer, muntjac) and other wild animals are crossing country roads searching for new territories.
Statistics suggest there are around 1.5 million deer living wild in Great Britain. So, it is important for motorists to be aware of their presence, particularly when the animals are on the move.
The installation of deer warning signs focuses in areas with high numbers. The purpose is to alert drivers to the higher possibility of encountering deer herds along a given stretch of road.
Furthermore, Highways England announced some 'deer aware' safety advice and tips for all motorists, especially those who travel along country lanes.
Some of the typical and dangerous deer activities that drivers should expect and anticipate, include:
Note: The deer sign is one of the Highway Code animals signs placed at selected locations. These warning signs inform drivers to slow down and allow more time to react.
Data and figures collated from studies on deer collisions, suggest well over 70,000 of these wild ruminants are killed by vehicles across the country every year.
Injuries to motorists and passengers from this type of impact could well be close to 1,000 on an annual basis.
Conservative figures suggest there are at least twenty (20) fatalities a year caused by road crashes with roaming deer.
As a motorist, you should never over-swerve to avoid hitting a deer on the road. But, after hitting one, your priorities would be to:
Note: You can get more safety advice or report a deer vehicle collision through the Deer Aware website.
Deer Aware: Safety Advice for Motorists in United Kingdom