Guidelines for Writing A Blog Post

Blogging has evolved over the years to share ideas with others online, promote brands, and communicate with audiences around the world. No matter your reason for blogging, it can be challenging to get the tone just right while crafting one, especially if you are in the early days of your blogging journey.

Here are general guidelines to follow when writing a blog post so it can reach as many people as possible online. You can log on to NetBet Casino when you need a break from blog writing. Playing your favorite casino games can be a great way to relax, especially if you have writer’s block. Everyday life can be like an inspiration to your creative writing juices if you need time away from your craft to recharge.

Understand Your Audience

Think about your blog’s niche. What kind of people will be regularly reading your blog posts? Try to narrow down the general demographics of your audience including age, race, ethnicity, gender, and personal traits related to your niche.

Are the audience members novices, experts, or casual readers? Discovering this key detail can help you to develop the specific tone needed to deliver content and what details to incorporate. For example, you would not use technical jargon if you are trying to write guides for beginners on a specific topic. Instead, you would utilize simple language that’s easy for novices to understand.

Understanding your audience’s interests, goals, and challenges they want to overcome can help you craft your blogs accordingly. Address pain points for your audience about the topic or write about something that’s an audience member’s request to showcase you are listening to your reader base.

Choose a Compelling Topic

Writing about interesting topics will increase readership and engagement amongst your audience members. You need to choose a timely topic that resonates with your audience. Selecting evergreen topics can keep readership high even through many months to come. However, writing about current event topics within your niche’s industry could also be engaging to showcase that you are informed about the recent news.

Structure Your Content With Subheadings

Subheadings are essential to have under your main headings as they enhance readability for your audience to skim and find the information they need quicker than if they were not integrated. Integrating at least two to three subheadings under a main heading can make the content more digestible and organized for readers to understand. Utilizing clear and descriptive subheadings can help readers learn what the next section is about before starting to read it. Implementing subheadings improves the reader experience while making the blog more SEO-friendly if the correct keywords are incorporated into them.

Focus on Quality Content

It’s not about the quantity of words that makes a blog successful. It’s mostly about the quality and value of the subject matter within the blog post that enhances readership and engagement.

Put yourself in the reader’s shoes. What would you want to know about the topic if you were searching for it online? Delve deep into each portion of the blog’s content. Ensure language is clear and concise while providing value in as few words as possible.

The Battle Of the Word Counts

Shorter blogs between 700 to 800 words are more skimmable for readers who want to grab specific tidbits of information and move on. Longer blogs of 1,000 to 2,000 broken down into many headings and subheadings are best for readers who want to delve deeper into the topic and utilize the blog as a resource for continued learning and reference over time.

Overall, blogs that are 1,500 to 2,000 words usually rank higher on Google because they delve into topics more comprehensively than shorter pieces. Blogs with higher word counts are great for more complex topics that require more exploration, analysis, and showcased statistics for further understanding.

However, a 500-word blog post with more valuable content also has the chance to rank higher than a 1,000-word blog post that has redundant fluff. Optimally, a primary keyword should only be included about 3 times within a blog post no matter its length to avoid keyword stuffing.

Integrate Frequently Asked Questions At the End of Blogs

Frequently asked questions at the end of your blog posts improve the reader experience while boasting search engine optimization (SEO) benefits. Check for frequently asked questions on Google Trends for inspiration to get started.

If you are starting as a blogger and do not have access to Google Trends yet, you can review the questions within a Google search and utilize them in a frequently asked questions list. Refine these answers in your own words to rank better on Google. Integrating these questions helps readers to spend more time on your website. Linking to other blogs that can delve into deeper detail can increase how long readers stay engaged with your content during their visit to your website.