So, you might be organising a big launch party for a product you believe could revolutionise your market, planning an important business meeting to bridge intercultural communication practices, or providing a service with the intention of delivering a special, unique event to create a long-lasting event for those who attend. You can have the best marketing strategies, the highest quality products, or hire an arena that should leave attendees in awe of their surroundings, but if there are no actual human beings present to directly convey your intended messages to your audiences, the essence or feel of the event or product itself is at risk of getting lost.
As simple human beings, consumers or potential business partners, we thrive off face-to-face interaction with others. At times, we can forget all the details of a hectic event or the underlying specifications of a new product, but we always remember the ways other people made us feel and how we were communicated to on a given day. At events, we usually interact with people before we get the opportunity to consume a product or marketing message, and if we’ve been communicated too poorly, we’re already more likely to have a negative preconception of what we’ve come to experience.
But how do you ensure that your customers or partners are being communicated to in a way that positively impacts your brand and makes them more susceptible to perceiving your messages in the way that you’ve intended? You hire the best-quality promotional staff possible to represent your brand.
What are promotional staff?
Promotional staff are the bridge between the provided experience or product and how the customer perceives it. These engaging, upbeat members of staff are designed to tailor the way they communicate with your customers to create the best results specific to your business.
Promotional staff have vast knowledge of the product or event and can help customers make sense of the information being relayed to them by answering questions, providing further context, or displaying themselves as a visual representation of what the brand or experience is supposed to mean or who it’s targeted at.
Where can I find the best promotional staff?
Most promotional staff workers have temporary, flexible contracts with an agency. But don’t let this put you off; you might have had bad experiences with temporary workers not being fully invested in your business before, but promotional staff workers are professionals and possess marketing and communication expertise that makes them well-worth their value.
Agencies such as weareeventpeople.co.uk have a proven track record of providing event organisers with motivated, screened, and well-trained temporary workers who can make a great impression on your customers and develop your brand identity at events. Having worked with world renown brands such as Nike and Adias, you can be sure that their event staff will have the expertise to create the customer experience you’re looking for.
What benefits can I expect to experience from hiring promotional staff at my event?
In truth, there is an absolute plethora of associated benefits of hiring promotional staff for your events, but here are four of the best worth mentioning:
1. Your customers will receive a great first impression of the event: Promotional staff are often the first point of contact for attendees entering an event and they’re able to instantly learn about the product, brand, or service that awaits them by having a positive encounter with friendly promotional staff.
2. Your customers will feel safer: Large-scale events often attract big crowds and not everybody feels completely safe or comfortable in such environments without the event appearing properly organised. Promotional staff, with their perceived position of knowhow and authority, help customers to know that the event is properly organised and that they’ll be able to safely navigate their way across the venue.
3. Your brand identity will increase: In just about every advert or marketing campaign there’s nearly always one ever-present; people. As consumers we want to know the type of people whose product is targeted to understand the extent to which it resonates with us. By hiring promotional staff who are in alignment with your brand’s values, customers will be able to visually see and understand the type of product or service that you’re offering.
4. Your customers will remember the event: Interactive elements are integral to creating memorable event experiences. Promotional staff facilitate engagement through interactive games, surveys, or product demonstrations, encouraging attendees to actively participate. By initiating meaningful interactions, they build a sense of connection and involvement, transforming passive observers into active participants. These interactive experiences not only entertain attendees but also deepen their engagement with your brand, fostering lasting relationships beyond the event.